Client: Serenity House
Web Site: www.serenityhouse.org

Challenge: Convey this is a private institution for 18-25 years old male only. Second challenge was to communicate the relaxed and beautiful location.

Solution: Animated movie is playing on the homepage, showing the serenity and peacefulness while key phrases loop and give more information about the institution. The strategy process also identified the need to appeal to parents and family members. This strategy came to fruition by highlighting the main features that are important to parents such as school, family program, success stories, and more.