Corporate identity is a combination of logo and stationery system (business cards, letterhead, and envelopes). A successful logo will capture the type of work and personality of the business. The application of the logo to a stationery system will enhance professionalism and will build brand awareness.
- Logo
- Letterhead
- Business Cards
- Envelopes
Branding is a set of guidelines and visuals describing how to use your corporate identity. It helps to create an organized and consistent look, and therefore a noticeable and memorable experience. Branding documents set the guidelines and visual for the application of your corporate identity on:
- Vehicles
- Boxes, packages
- Presentations
- Marketing giveaways
- Uniforms, Clothing
- Other
Logo Evaluation Criteria
- Visibility
Will it stand out in its surroundings to provide quick and memorable identification.
- Application
How well can the symbol be used in a variety of applications? (print, web, video, sticker, stamp)
- Distinctiveness
Is it distinctive from its competition?
- Simplicity
is the concept easy to identify?
- Retention
A sense of discovery is a bonus and will give the viewer a sense of personal equity with the mark. Is there more to the logo?
- Color
A symbol must work well in black and white. Will it work as well with color?
- Descriptiveness
Does the symbol reveal to some extent the nature of the company or product?
- Timelessness
In our time, long time for a logo is 5 years. Logo that doesn’t follow easy trends will last that long and more.
|
