Client: Lighthouse Consulting
Web Site: www.lighthouse-consulting.com
Additional services provided: Web Site

Challenge: To transform the old site and content to work in new order and organization. Another challenge was to leverage the client's extensive involvement within the local community.

Solution: Vizualle's first step was to set up the new order - define main navigation categories, sub navigation categories. After analyzing the old web site structure, we found the content to be disconnected. The strategy for the new web site was to provide information that is rich and robust. For example, each of the professional services offered by Lighthouse Consulting is now supported by client testimonials specifically geared toward the service. On top of that each service links to clients who used this service, related services and featured case studies. All serving one goal - to show that Lighthouse Consulting is a cohesive, professional and experienced company.

Another strategy fact that came up during the analysis phase was that Lighthouse Consulting is heavily involved in the local community, and the founder is serving in numerous board and advisory committees. We decided to highlight this voluntary and generous work to show the dedication and also to draw clear lines between some of the community activities and the professional services the company offers.