Client: Devis - Development InfoStructure
Web Site: www.devis.com
Additional services provided: Logo, Graphic Design, Design Analysis and Strategy

Challenge: Define company goals, create web site that talks about cutting edge solutions but appeal to government executives.

Solution: The challenge of defining company's goals came after reviewing the old web site. Vizualle work with Devis' team to analyze the company's positioning and found that the company is divided between stating it offers solutions to government or commercial clients. This is a very common problem and can only be addressed by discussing company goals and defining its mission. Vizualle's guidelines in such cases is to find where you want the business to be 5 and 10 years from now and 'go for it'. Not stating who you are and what you offer in a clear way will disrupt and confuse users from both government and commercial fields and will produce poor results.

Once the goals and mission were defined, the challenge of creating the actual design was at the foot step. However, the strategy here was the same - clearly address your audience and define several entry ways that would highlight the key advantages of your services.