Client: A Wish in a Basket
Web Site: www.awishinabasket.com
Additional services provided: Logo, Web Site, Design Analysis and Strategy, Graphic Design

Challenge: Position company to be a leader in customized gift baskets. Secondary goal was to communicate the unique skills and thoughtfulness the baskets contain.

Solution: The strategy for this project was a true collaboration of both the client and Vizualle. The client's personality is very inspiring and thoughtful, and served as a clear jumping board to the design of the web site and what makes this company different than any other company.

Followed by understanding the character of the company was the structure. To convey the thoughtfulness of the gifts and original client's intentions, the categories addressed special needs. Categories such as Condolences, Health and Spirit, and Welcome, has set the tone this is a special place for special people.

Photographs were also used to convey the same idea of thoughtfulness and wishful thinking. Photos of a person doing meditation, relaxation, healthy activities and caring, are an integral part of the design.