Sometimes you have a working business and perhaps some design materials but it simply doesn't move forward as much as you like it to. The problem might be in the design and how the business image is reflected.

At Vizualle, we review and asses your current design and compare our matching with your business goals and market analysis. The result will be a document of the strength, the weaknesses and a detailed recommendation how to put your business back on track.

Strategy Meeting

• Review responses to client survey;
• Discuss the company's business strategy, other marketing and or public relations strategies;
• Define target audience/clients and secondary audiences;
• Determine short- and long-term business goals, competition, industry, and web site goals;
• Discuss expectations and how these can be measured;
• Collect copies of existing marketing and business materials;
• Collect information about the company's current and required web technology/hosting/etc. and back-end programming needs;
• Identify keywords and phrases for search engine analysis and optimization;
• Identify client team members and their roles/responsibilities.

Web Analysis & Preliminary Requirements

    Web Analysis

• Review current site architecture, usability, content, functionality;
• Review site statistics (e.g., WebTrends reports) if available for current site usage and audience analysis;
• Conduct keyword analysis (e.g., are you using the best keywords?); Identify more successful options, search engine analysis and saturation (e.g., is your site appearing in the top three pages of search engine results for specific keywords? how are your competitors performing?);
• Link popularity check (e.g, how many other sites are linking to your site? your competitors' sites?);
• Assess three competitors' sites;
• Present a SWOT (“strength, weaknesses, opportunities, threats”) analysis.

    Preliminary Requirements Document/Project Brief

• Recommended site architecture, site content, and site functionality;
• Recommended search engine optimization strategy and additional online marketing suggestions;
• Technical requirements;
• Post-launch success measures.

Client Meeting

• Present requirements document to the client, discuss results and project plan recommendations.