If you’ve invested in having a presence in a tradeshow, you already know the importance of having a unique and memorable display space. It’s the competition! So many exhibitors are fighting for attention, sometimes for similar services and products that you’re selling!

Creating a design for a tradeshow is more than just making a pretty picture. Yes, your visuals on the big wall behind you or on the floor displays need to be amazing to stand above all others. But, it’s also about the space. Did you consider how the audience that comes to these shows move through the space? Selecting the location of your booth is where the strategic process starts.

The actual booth space is also very important. Is it inviting? Does it have vibrant and interesting visuals to attract people? Is your table blocking the way into your booth space, or are you open and offering a seat and a personal attention? There’s a lot that goes into planning a space, and it’s a challenging task. You’ve already invested and committed to be at the show, now make sure you will get your money worth and attract the audience with strong visuals, exciting and inviting space, and lots of good personality…